HOLLYS COFFEE | Beyond the Void

The new brand identity for the Korean Coffee Company HOLLYS COFFEE was designed by Beyond the Void (Stephan Exsternbrink & Julia Karla). The first prototype shop opened in Daejeon in the beginning of 2009. Currently the process of application on all stores in Korea has started. A unique identity was achieved by simplicity, reduction and authenticity in terms of material and spatial experience.

Overlay of Korean seating culture and European coffee house.
한국적인 좌식문화와 유럽적인 커피 샵의 조화

Left | The bar as folded space furniture, as central venue.
폴딩 형태를 가지는 바(bar)의 입면

Right | Seeing and being seen, swinging benches parallel to glass façade. 보고 보여지고, 유리 입면을 따라 배치된 그네의자

Left | Felt panel – sophisticated detail versus architectural order.
펠트 패널 - 세련된 디테일과 건축적인 질서
Right | Suspended swinging benches as urban retreats.

그네 의자는 잠시나마 지루한 도시 일상으로부터의 탈출을 제공한다.